each lovely thing

sharing the joys of life in each lovely thing


Leave a comment

I’ve moved!

Hi, everyone!

 

I’ve seen a few new followers and I felt like it was time to stop by and say: we’ve moved!

To better accommodate my shop and all the fun stuff we’ve planned we are now officially at:

eachlovelything.com

new page

 

Stop by, grab a nice cup of hot cocoa and let’s get to know one another, shall we?


1 Comment

How to create a consistent brand

You know the saying: dress for the work you want, not the one you have?

To me this falls into the same category. Most people start their blogs with a finish goal in mind. Maybe it is to keep blogging as a full time career, or to support a business ( like I do), or just to be able to look back and have an online journal of your life.

At any rate, there are things you should make sure to do prior to start the process.

branding

1. Check the name availability.

I started Each Lovely Thing under this name back in 2012. It was late night and I remember I tried another name before and it was taken.

I then took some time to think of what I wanted to share with others. I wanted to start a blog to remind people to look for those little moments in life and be joyful and fulfilled with each little lovely moment in life.

I immediately looked “each lovely thing”up and it was available. I snatched it.

I didn’t really start blogging until 2014, but I knew I had my name under wordpress and that’s what matter at that time.

I personally didn’t do it right away, but I highly recommend that you check the name availability in all platforms: the full url, twitter, pinterest, facebook, instagram, youtube, etc.

If you plan on expanding your reach, you have to know that your name will be available in all of them.

 

2. Create a visual identity

Now that you checked the availability of your name and registered it, it’s time to come up with your visual identity.

That’s not to say it has to be the definitive one, but just make sure that a few things remain the same:

  • if your blog colors are blue and silver, make sure to keep that same scheme throughout the other social platforms.
  • research fonts and how they look on screen vs. printed.
  • if you enjoy a certain look to your photos, make sure that they remain the same on your instagram as well. That will help your audience identify your blog/brand before even reading your name.

 

3. Research all supporting visuals you may need.

You have your logo, your colors and your look. Now it’s time to look at details.

If you’re mainly online, you’ll want to focus on your icons, tabs, categories, banners and side bar. Make sure they all resonate with your logo as well as your colors.

You also need a good, clear picture of yourself. That’s how your audience will first connect with you. Make sure it’s bright and inviting, and also falling into your previously defined aesthetic (vintage, clear, colorful, etc).

If you open a shop, make sure to know what else you may need. If you intend on mailing anything, invest in a personalized stamp, thank you cards, or even just a note or sticker. Research packaging ideas, and see what works for you. The experience of receiving the package is just as important as the purchase itself, if not more!

 

4. Utilize your Resources

Many people are scared of the branding process due to the amount of money it requires. I’m a graphic designer, so I knew how to use the softwares I need.

If you’re not, research ways of doing it. There are tons of step by step tutorials, and tons of people in the community ready to help you out. Etsy has tons of affordable website themes, and registering a domain is cheaper than you think.

Down the line, when you’re ready to invest more, I highly recommend getting some of the softwares so you can make changes you need, as well as reaching out to a designer, or etsy store for items you may not quite know how to use.

 

Personal Experience:

I myself am a designer. When I first started I didn’t really do much with my logo other than going to dafont.com and looking at free fonts to use for my logo.

I used one of wordpress free themes and built my blog that way. Same for my twitter.

After I figured out the way I wanted my blog to go, as well as defined my goal – opening a store – I knew it was time to revamp my little space.

I redid my logo. Sat down and studied the colors, the look and feel of my brand. I knew I wanted my audience to know right away that each lovely thing was about lettering, about design and art, and with that in mind I set out to work.

I lettered it by hand and transformed it into a vector using Illustrator. That way it can now be stretched as far as I need it to, and used in as many different ways as I need it to: stamps, stickers, on top of photos, etc.

I had the pleasure of working with the talented Ellie Be, and I still to this day use her photos of our Engagement shoot. My next big expense will be to invest on a new head shot and images to update all my platforms.

I’m taking small steps, because that’s what works for me. My budget is not as big as many people’s. If you have the means, go for it.

People are immediately drawn in by a good brand. By clean designs and images. If you want to stand out, having a consistent brand is the minimum you need to do.

 

What are your personal experiences with branding? Any other resources or advice I did not include?


2 Comments

Blog Goals

This week has been all about looking back at 2015 and looking forward into the next 12 months of the year.

What are you aiming for? What do you want to do with your life in the next 357 days of the year (and counting..)

I know I want to accomplish tons!

But let me pause. I have, for the past 2 weeks, watched, read, researched a ton about setting goals for your business and blogs. And they all have a common start:

blog goals - be realistic

I would love to aim super high and say I wanted to quit my day job and live off of my store + blog. But how realistic is it?

Also, a great point made by Alexis, from Strange & Charmed was that a lot of businesses that come from nowhere and become viral usually aren’t equipped for it, and end up failing pretty fast too.

I’d rather go for what she refers to as an organic growth. To be able to set up small steps, and work super hard to achieve them – and to achieve even more. To blow it out of the water.

But I know my limitations. Having a full time job (that usually runs about 50 – 55 hours a week) leaves me with little time to constantly add meaningful content to both my blog, my store, and my social media platforms.

After a lot of research and thought I settled into 3 main overall blog /business goals.

blog goals

I looked at my numbers and realized that they are lower than I wanted, but still pretty good for someone who did no marketing and wasn’t consistent with networking with the blogging community.

I knew there were plans in motion to expand my reach within the community, but it is still what I’m confident I can manage with the resources I have. And by that I mainly mean my time.

I’m confident, though, that these are attainable. And if they are not, no problem. Our income does not depend on how I fair with this blog or my business. So there is a fall back plan in case this doesn’t work.

Regarding the meeting I don’t know how attainable it can be due to already taking some time off for family reunions, travels and weddings. So it will depend on how my work schedule / time off works.

But a girl can dream. I especially want to go to a Maiedae mixer. I have followed Jenny and Savannah for ages, and they have achieved the dream I have. Jenny specially, because of the similar business models/ types is an inspiration as to where I want each lovely thing to be in life.

What about you? What are your blog goals? Do you have any other conferences/ meeting you would recommend me to check out?

And if you want to help me achieve my dream, please take a moment to check out my twitter, instagram and visit my shop. You never know if there’s something that catches your eye for a friend, family member or yourself.


Leave a comment

Word of the Year

If you read my 2015 recap, you probably saw that I started with the first baby steps towards my ultimate dream.

I received tons of encouragement from friends and family when I first started my shop. And for that I’m forever grateful. My poor husband had to listen to me doubting myself over and over.

He has the patient of a saint, I tell you.

And he is my #1 fan. He pushed me when I came up with excuses, encouraged me when I was feeling down, and reminded me that there’s more than numbers to measure your success.

He held my hand and guided me to the edge. I dipped my feet into the water, but didn’t go for the swim.

2016 is the year to take that leap. The year to be confident, to be self-loving, to be an adventurer and hard-worker.

With that in mind I came up with my word for 2016.

word of year

I’m tired of not applying myself for fear of failure. For fear of criticism, feedback, or worse: for fear of nothing at all.

But this time is different. This time I’m going to be fearless. Chase my dreams with passion, love and grace and put all of myself in there. I’d rather know I did all I can, than to know I did half of what I could. I owe it to myself, and I owe it to you guys too.

Here’s to a fearless 2016! And to the constant reminder of my word in my studio. No going back now.

word of the year

Do you have a word of the year? Share it in the comments!


3 Comments

Year at a glance

It’s that time of the year..

To look back at the laughs, the cries, the experiences, the connections, the joys.

And I can honestly say: I loved 2015. With all my heart.

2015 each lovely thing

  • I got the sweetest present: a beautiful, healthy niece.
  • We got to start the year next to my parents in my country.
  • We get to end the year next to his family, in our country.
  • We got to go to ballets and exhibits with some of the most amazing people.
  • I opened up my shop.
  • I dived head first into painting, calligraphy and lettering and I’m thrilled at how much happiness it brings me.
  • We paid off most of our debt. (I’m looking right at you, February!)
  • We made plans, changed plans, stopped plans, made new ones.
  • We got accepted into our church, and it brings me constant joy.
  • I became more connected with my faith.
  • I became fired up, excited and on a mission about living life passionately and pursuing my dreams.
  • We celebrated birthdays, anniversaries, accomplishments.
  • I sat down and brainstormed about where I want to take each lovely thing and mapped out my 2016 goals.

 

2015 was definitely a year to remember. One I will always cherish and look back at fondly. I can’t wait to see what’s in store for 2016.

All I know is that it’s about time for me to roll up my sleeves and get serious about my resolutions. Last year I moved at a lower speed, cautious about striving for too much.

This year is different. And I can’t wait to share it all with you guys.

Changes may come to each lovely thing, and I wanted to thank each and every one of you for joining me in my journey while I figure out my place in the world and my niche.

Happy New Year!

 


Leave a comment

Half full, always

I’ve toyed with the idea of sharing our Christmas décor sooner, but right now my house is covered with flooring, padding and wooden trims.

Yup. We are about to redo our floors, and to top it off there were signs of termite, so our terminator pulled some of the trim around our french doors and they found a new home in the middle of the tv room.

It’s a dream come true.

But now that the time is coming to take my decor down I refused to let it go before documenting it.

That’s called a glass half full..

And it wasn’t that full at the end of 2014. So I’m thinking there was some improvement done, right?

Here are some snipets of our home, decorated for the most wonderful time of the year.

porcelain deer

tv standChristmas treeeach lovely thing sign

I loved how I was able to use some of my art to decorate our house. It warms my heart when I see all the decor out and I see how much love went into creating all of these pieces.

I can’t wait to get into all the renovating downstairs, and to see the final piece. Let’s hope I can say I stayed Half-full minded throughout the process..

 


Leave a comment

Wonderful time of the year

I absolutely loved having this really long weekend off to focus on family, on each other, on God’s love for us and the birth of Christ, and on me.

Not to sound too self-centered, but I needed that time to focus on getting my priorities straight, my business plan made, my list of to-dos for the new year started.

And boy did I start it..

Christmas eve we headed to our 8pm service at our church. It was the absolute best and I certainly got teary-eyed a few times during the service.

Singing Silent Night surrounded by candles and having so much to be thankful for does that to you, I think.

Christmas was absolutely beautiful. I love spending time with my family, and having kids for Christmas is always the best.

I last minute made a sign and forced Brian to take a photo with me in front on my in-laws tree, which looks magnificent.

Christmas wish

We spent the whole day with them, talking, planning, sharing, playing and being with family.

We also woke up on the 26th and headed to the movies to watch Star Wars with the family. And it was wonderful! I don’t remember all the details from the past movies, but I pretty much knew what was going on (definitely not a hard core fan of Star Wars by any means).

Sunday morning I had to run a quick few errands and get ready for 2016 plans for my store.I spent a good 3 hours getting all my thoughts/ resolutions/ actions into paper, and there’s still so much more to do.

I put all that down and caught up on football games with the hubs until it was time for my volunteering shift.

Becoming more active in my church has opened up this whole new world of action. Action I was in need of partaking. I had the opportunity to serve those who have nothing. Those who are thankful with little, that want to share what they have.

It was such an eye-opening experience. I certainly intend to stay more connect with volunteering opportunities that my church provides. It’s good for the soul, but better yet, you’re good to someone else.

It was a great and different experience from my past Christmases, for sure. I highly recommend that you look into volunteering opportunities at your community if you have the time.

What was your Christmas like?